Santa Teresa Viral

In the fall of 2020, we decided to flip the script on Santa Teresa’s usual offer and create the Viral Edition. It took the form of an online music festival embodied by two content series: SiriusXM’s Chapel Concerts and Telus’ Clip Champ.

The first was hosted by local VJ Fred Bastien and showcased short performances accompanied by insightful interviews. The latter presented an online music video competition led by comedian Mehdi Bousaidan and judged by Quebec rapper/producer Claude Bégin, director Baz and our very own Teresa (played by actress Carmen Sylvestre).

This allowed the brand to engage fans during their staycations while giving back to the emerging artists who had supported the festival since day 1.