Santa Teresa 2022

  • Copywriting
  • Strategy
  • Localization

In 2022, our pet project, Santa Teresa Festival, returned with a fresh new mission: make a big splash for its IRL comeback.

We were mandated to craft the strategy and campaign used to promote the first post-pandemic edition of the festival.

This is where the “IRL” angle took off with the personification of our quirky, suburban characters who, through talented actors, gave life to a promotional satire like no other.

In the name of the ’burbs, amen!


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