Santa Teresa 2022
- Copywriting
- Strategy
- Localization
2022
In 2022, our pet project, Santa Teresa Festival, returned with a fresh new mission: make a big splash for its IRL comeback.
We were mandated to craft the strategy and campaign used to promote the first post-pandemic edition of the festival.
This is where the “IRL” angle took off with the personification of our quirky, suburban characters who, through talented actors, gave life to a promotional satire like no other.
In the name of the ’burbs, amen!
