Santa Teresa 2021
- Copywriting
- Strategy
2021
With many sanitary measures still in place in the spring of 2021, the festival’s organizers decided to offer a combination of exclusive small-scale shows and online performances.
On the promotional front, we decided to craft a campaign based on the comedic insights of conspiracy theory videos. Throughout the campaign, the festival’s “spokesperson” Teresa dropped funny and wacky pieces of information that kept fans guessing and coming back for more.
