Santa Teresa 2018

For their second edition, the Santa Teresa team wanted to come out swinging with a communication strategy that would allow the event’s brand to headline Montreal’s festival season. They called on us to develop their brand identity through a positioning strategy that would then be translated into a content strategy.

The result was the creation of a refreshing brand that utilized the codes of suburban culture to engage its audience like an event never had. From its offbeat brand voice to its various unabashed video vignettes featuring local influencers, Santa Teresa positioned itself as a true source of entertainment for its young target audience, going far beyond the festival itself.