• Copywriting
  • Strategy
  • Localization

Refrain is an association who brings together independent artistic festivals to promote their value in Quebec’s economic, tourism and cultural development. It provides a consultation space for its members and supports them in their efforts to innovate and share resources.

They approached us to develop their brand positioning, personality and launch campaign. Their objective was to become the voice that speaks for the aspirations of Quebec’s regional arts events and demonstrates their essential contribution to the vitality of the province.


More projects