Piknic Électronik

  • Copywriting
  • Strategy
  • Localization

In 2022, the iconic Montreal event set out to refresh its positioning, visual identity and campaign strategy. The brief was simple: respect the brand’s beloved heritage while revisiting the codes that made the event a worldwide success. 

We established this new vision alongside Deux Huit Huit, who was in charge of the visual portion. Together, we re-launched the brand around a powerful idea: making it the ultimate good times ritual of all your summer weekends.


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