Petit Piknic

  • Copywriting
  • Strategy
  • Localization

As its name suggests, Petit Piknic is the kid-friendly version of Piknic Électronik. After having collaborated with Deux Huit Huit on Piknic’s repositioning and campaign for 2022 and 2023, it was now time to tackle its new sub-brand.

More whimsical and innocent, but just as tasty as its sister brand, Petit Piknic gave us a playground to jump back into childhood and craft a colourful and colorable brandverse. From its positioning to its playful and engaging content for the whole family, the message was clear: electronic music is good for everyone.


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