• Naming
  • Copywriting
  • Strategy
2020 - en cours

Audvik, a small Quebec-based winter clothing company, launched a colourful new jacket collection in 2019, made from 100% recycled fiber. The company called us to craft their positioning strategy along with a new name – something inspired by the vibrant colours of the collection. 

That’s how FOSFO came to be. A name inspired by the objects and organisms that glow through phosphorescence. We also had the chance to write and direct their launch campaign video.


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