FOSFO
- Naming
- Copywriting
- Strategy
2020 - en cours
Audvik, a small Quebec-based winter clothing company, launched a colourful new jacket collection in 2019, made from 100% recycled fiber. The company called us to craft their positioning strategy along with a new name – something inspired by the vibrant colours of the collection.
That’s how FOSFO came to be. A name inspired by the objects and organisms that glow through phosphorescence. We also had the chance to write and direct their launch campaign video.
