• Naming
  • Copywriting
  • Strategy

Inspired by the pandemic (as weird as that sounds), Flaco is the brainchild of an entrepreneur looking to create better sanitizing products. With their first one, the company wanted to rethink the sanitizer dispenser to offer a well-designed mechanical option built with quality and durability in mind. Its friendly and elongated allure gave us the inspiration for the name. We also had the chance to work on the brand voice, website and content.


More projects