Diffusion Hector-Charland

  • Copywriting
  • Strategy
  • Localization

In the spring of 2023, Diffusion Hector-Charland, in partnership with the cities of Repentigny and L’Assomption, asked us to create an ad campaign that would position them as the ultimate cultural destination of Montreal’s North Shore.

The idea was to reach a broad target audience, from young families to retirees in the Greater Montreal area, by evoking the magic that comes with meeting a new flame. The campaign used intimate and engaging moments specific to each of the area’s cultural attractions to appeal to each target’s interests via print, TV/radio and web ads


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