À Go, On Lit!

À GO, on lit! (AGOL for short) is a public initiative that aspires to make reading attractive again among Quebec teens (13–20). So in 2020, they asked us to develop a content strategy along with a distinctive voice capable of growing their brand and engaging their audience in a fresh new way.

Our proposal was simple—turn AGOL into an “unabashedly fun reading club.” Think of it as a source of unfiltered literary entertainment that simplifies and gamifies the way we talk about reading, by zoning in on what makes books great: the story.